Magnum Ice Cream
Corporate site for The Magnum Ice Cream Company in Pakistan. Custom WordPress theme and blocks, built to be edited by the brand team.
corporate.magnumicecream.pk
Full Stack and WordPress developer
Fourteen years building websites for brands you know, from Karachi and Dubai. Scroll to meet a few of them.
Start a projectCoca-Cola
Coke Studio and Dasani sites, built at Digitas in Karachi. Campaign pages that had to look right and stay up on launch night.
Build something like thisUnilever
Brand sites for Unilever household names, built at Digitas in Karachi on a system the brand teams edit themselves.
Build something like thisMercedes-Benz
Middle East sites built in Dubai at Socialize, where I shipped for 15+ UAE brands and ran up to eight projects at once.
Build something like thisToyota
Toyota Pakistan. The site people use to compare models and find a dealer, built to stay quick on a phone.
Build something like thisNestlé
Nestlé Home of Good, Malaysia. Recipes and brand stories in a site the Nestlé team keeps fresh on their own.
Build something like thisHaleon
Haleon Pakistan, home of Panadol and Horlicks. Consumer health content handled with the care a medicine brand needs.
Build something like thisYour brand
Fourteen years of global brands, now open for yours. A freelance project or a full-time role, I reply within a day.
Start a projectSites I've built
Live sites, still running. Each one designed with a brand team and built by me, end to end.
Haleon Pakistan
The Pakistan site for Haleon, the consumer health company behind Panadol and Horlicks. WordPress with structured product content.
haleon.pk
Digitas
The US site for Digitas, the global marketing agency. Front-end build to a demanding design system.
digitas.com
AGI Denim
A global denim manufacturer, rebuilt to show mills, sustainability work and collections to buyers around the world.
agidenim.com
Hilal Foods
One of Pakistan's oldest food makers. A product catalogue and brand site that loads fast on phones.
hilalfoods.com.pk
Mari Energies
One of Pakistan's largest energy companies. A corporate site with investor, operations and sustainability content that stays easy to update.
marienergies.com.pk
Treet
The group site for Treet, the Pakistani manufacturer behind household blade and consumer brands, covering every business in one place.
treetglobal.com
Faysal Exchange
A finance brand where trust matters. Services, rates and branches laid out clearly, fast on the phones its customers use.
faysalexchange.com
Daletec
An industrial company site that turns technical products and capabilities into pages buyers can scan quickly.
daletec.com
Nestlé Home of Good
Nestlé's consumer site for Malaysia. Recipes, products and brand stories the local team publishes on its own.
nestlehomeofgood.com.my
BridgX
An influencer platform. The web app where brands and creators find each other, run campaigns and track results.
app.bridgx.co
The short version
- 14years building websites, since 2012
- 30+end-to-end builds for Fortune 500 clients
- 15+brands launched in two years in Dubai
- 8projects at once, delivered on schedule
Two ways to work with me
Bring me a project with a deadline, or bring me onto your team. Same standards either way.
01 For a project
- Rebuild your siteNew design, faster pages, every page moved and your search rankings kept.↗
- Full stack buildsReact and Next.js, PHP and Node.js, custom CMS and admin panels.↗
- Online storesWooCommerce catalogues, B2B pricing, payments and shipping that just work.↗
- Speed and SEOCore Web Vitals in the green, clean markup, analytics you can trust.↗
02 Full time
Hire me onto your team
- Remote rolesFull Stack and WordPress positions, open to hybrid.
- Agency-trainedFourteen years shipping for global brands.
- End to endArchitecture, builds, launch and handover.
- Your hoursOverlap with US mornings and UK afternoons.
What I build with
The tools behind every site on this page. Move across the grid.
- WordPressCMS
- WooCommerceCommerce
- PHPBackend
- MySQLDatabase
- JavaScriptLanguage
- TypeScriptLanguage
- ReactFrontend
- Next.jsFramework
- Node.jsRuntime
- ExpressBackend
- MongoDBDatabase
- SassStyling
- Tailwind CSSStyling
- GSAPMotion
- GitWorkflow
- AnalyticsTracking
- Tag ManagerTracking
- FigmaDesign
How fast is your site?
Type your address and run Google's own mobile test, live, right here. It takes about twenty seconds.
--Mobile score out of 100
- Largest paint
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- Layout shift
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- Blocking time
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- Speed index
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- Based in
- Karachi, Pakistan
- Before that
- Dubai, UAE
- Building since
- 2012
- Right now
- Open for work
About Saad
I've spent fourteen years inside agencies, building websites for brands most people have in their kitchen. I care about the parts nobody sees: clean code, fast pages, and sites a marketing team can run without calling me.
- 2017 to nowSenior Full Stack DeveloperDigitz Digitas, Karachi30+ builds for Coca-Cola, Toyota, GSK, Unilever and more.
- 2015 to 2017Web DeveloperSocialize Agency, DubaiSites for 15+ UAE brands, up to eight projects at once.
- 2012 to 2015DeveloperHive Solutions, then Digitz DigitasResponsive sites and data dashboards.
- 2011Computer EngineeringSir Syed University, KarachiBachelor's degree.
Teams I've built for
Let's work together
Have a freelance project, or a full-time role to fill? Tell me a little about it. I reply within a day: for a project, with what I'd do first and a rough cost; for a role, with a time to talk.